Microdata: A Quick Overview

By Brandon Roach September 7, 2012


You can help Google and other search engines better understand content on your pages through the use of microdata and provide a richer browsing experience for users. Microdata is HTML specification providing a way of annotating HTML elements with machine-readable tags.


Information all around

Google supports rich microdata snippets for these content types:

  • Reviews
  • People
  • Products
  • Businesses and organizations
  • Recipes
  • Events
  • Music

Google also recognizes microdata markup for video content and uses it to improve search results.